If you are ready to start your own home-based business but still not sure which opportunity to go for, let me tell you right now that the best way to achieve real success with a home-based business is to start a real business, not jump into the next big opportunity that you see online. A real business will yield the best income returns and it will also last the test of time, helping you to build a sustainable source of income that will last for years and years to come.With this said, one of the most lucrative home-based businesses you can start is that of selling information products. Information products can be ebooks, audio courses, video courses, or anything that helps you teach your customer something that they are eagerly looking to learn. If you have any sort of expertise, even something you may think is not a marketable skill, you can probably make money by packaging your knowledge into various forms of digital products.If you really do want to make money from home, you have to build a real business based on your own products, and here are four fantastic reasons why starting an information product business will help you build financial freedom and even help you achieve a six-figure income within a year if you are willing to work hard and follow some simple directions from someone who has been there and done that:Reason #1 – Ease of product creationIt is so incredibly easy to package some of your knowledge into a short ebook, into an audio and video product, and into information courses that command several hundreds of dollars on autopilot. Imagine writing an eBook that was worth $37, an audio product that was worth $97, a video course that commanded $497, and a 1-on-1 consulting course that sold for $4997; sounds pretty good doesn’t it? Well guess what, there a several hundreds of successful online entrepreneurs who are quietly doing just this, pulling in insane amounts of money based solely on their information products that were created once, packaged nicely, and sold on autopilot for years and years following the initial work.Reason #2 – Ease of running your business after creating the productsWhen you decide to build a business based on your own information products, you basically have to build the products one time, set up a sales page for them, and they will do the rest of the work for you 24/7, year-round, whether you are there or not. This is truly the way to leverage your time and earn substantially more money than you would if you were paid by the hour.Reason #3 – Your return on investment is hugeHere’s the thing, when you create an information product, it takes up no space in your home, so there is no cost of storing products, there is no need to spend money on shipping because everything is sent digitally over the internet. So once you build and sell the product, whatever the cost is on the sales page is the cost you will see in your bank account, because there are no costs whatsoever in selling and then shipping your product. The only costs of running an information product business are the ones paid to your web hosting and your autoresponder, which are still very small in comparison to your profits.Reason #4 – The cost of running a home-based information product business is a fraction of what you can earnIn a year, no matter how much you earn, your costs to run the business are the same, which are only a couple hundred dollars. Compare this to the cost of running an offline brick-and-mortar business where the costs of rent would be thousands per month alone, so you can see how much you save by running a home-based business. You will likely keep almost 99% of everything you make since the costs of running your home-based business will be so incredibly low.